diff --git a/base-files/files/etc/device_info b/base-files/files/etc/device_info
index 2962cd7fd5f069d1866f6235bb61f85a599a789d..4045e9e027de50a9ff8f84b2177c2b6e9d00a396 100644
--- a/base-files/files/etc/device_info
+++ b/base-files/files/etc/device_info
@@ -1,3 +1,4 @@
 DEVICE_MANUFACTURER='%M'
+DEVICE_MANUFACTURER_URL='%m'
 DEVICE_PRODUCT='%P'
 DEVICE_REVISION='%h'
diff --git a/base-files/image-config.in b/base-files/image-config.in
index fd0ead623650a6de1b07a18fab77209f98b56e54..c1c0924f2049672019ca5128540c3c053d976279 100644
--- a/base-files/image-config.in
+++ b/base-files/image-config.in
@@ -197,6 +197,13 @@ if VERSIONOPT
 			This is the manufacturer name embedded in /etc/device_info
 			Useful for OEMs building OpenWrt based firmware
 
+	config VERSION_MANUFACTURER_URL
+		string
+		prompt "Manufacturer URL"
+		help
+			This is an URL to the manufacturer's website embedded in /etc/device_info
+			Useful for OEMs building OpenWrt based firmware
+
 	config VERSION_PRODUCT
 		string
 		prompt "Product name"