diff --git a/res/stasis/messaging.c b/res/stasis/messaging.c
index 78d6494a54754492718e79272ae26e3b625ce7f1..2caa8ed228db6438fbccdf5eaffa6a2ccedd60a0 100644
--- a/res/stasis/messaging.c
+++ b/res/stasis/messaging.c
@@ -289,18 +289,42 @@ static struct ast_json *msg_to_json(struct ast_msg *msg)
 	return json_obj;
 }
 
+static void dispatch_message(struct message_subscription *sub, const char *endpoint_name, struct ast_json *json_msg)
+{
+	int i;
+
+	ast_debug(3, "Dispatching message to subscription %s for endpoint %s\n",
+		sub->token,
+		endpoint_name);
+	for (i = 0; i < AST_VECTOR_SIZE(&sub->applications); i++) {
+		struct application_tuple *tuple = AST_VECTOR_GET(&sub->applications, i);
+
+		tuple->callback(endpoint_name, json_msg, tuple->pvt);
+	}
+}
+
 static int handle_msg_cb(struct ast_msg *msg)
 {
+	/* We have at most 3 subscriptions: TECH_WILDCARD, tech itself, and endpoint. */
+	struct message_subscription *matching_subscriptions[3];
 	struct message_subscription *sub;
-	int i;
+	int i, j;
+	int result;
 	char buf[256];
 	const char *endpoint_name;
 	struct ast_json *json_msg;
 
 	msg_to_endpoint(msg, buf, sizeof(buf));
+	endpoint_name = buf;
+	json_msg = msg_to_json(msg);
+	if (!json_msg) {
+		return -1;
+	}
+	result = -1;
 
+	/* Find subscriptions to TECH_WILDCARD and to the endpoint's technology. */
 	ast_rwlock_rdlock(&tech_subscriptions_lock);
-	for (i = 0; i < AST_VECTOR_SIZE(&tech_subscriptions); i++) {
+	for (i = 0, j = 0; i < AST_VECTOR_SIZE(&tech_subscriptions) && j < 2; i++) {
 		sub = AST_VECTOR_GET(&tech_subscriptions, i);
 
 		if (!sub) {
@@ -309,40 +333,30 @@ static int handle_msg_cb(struct ast_msg *msg)
 
 		if (!strcmp(sub->token, TECH_WILDCARD)
 		    || !strncasecmp(sub->token, buf, strlen(sub->token))) {
-			ast_rwlock_unlock(&tech_subscriptions_lock);
-			ao2_bump(sub);
-			endpoint_name = buf;
-			goto match;
+			ao2_ref(sub, +1);
+			matching_subscriptions[j++] = sub;
 		}
 	}
 	ast_rwlock_unlock(&tech_subscriptions_lock);
 
+	/* Find the subscription to this particular endpoint. */
 	sub = ao2_find(endpoint_subscriptions, buf, OBJ_SEARCH_KEY);
 	if (sub) {
-		endpoint_name = buf;
-		goto match;
+		matching_subscriptions[j++] = sub;
 	}
 
-	return -1;
+	/* Dispatch the message to all matching subscriptions. */
+	for (i = 0; i < j; i++) {
+		sub = matching_subscriptions[i];
 
-match:
-	ast_debug(3, "Dispatching message for %s\n", endpoint_name);
+		dispatch_message(sub, endpoint_name, json_msg);
 
-	json_msg = msg_to_json(msg);
-	if (!json_msg) {
 		ao2_ref(sub, -1);
-		return -1;
-	}
-
-	for (i = 0; i < AST_VECTOR_SIZE(&sub->applications); i++) {
-		struct application_tuple *tuple = AST_VECTOR_GET(&sub->applications, i);
-
-		tuple->callback(endpoint_name, json_msg, tuple->pvt);
+		result = 0;
 	}
 
 	ast_json_unref(json_msg);
-	ao2_ref(sub, -1);
-	return 0;
+	return result;
 }
 
 struct ast_msg_handler ari_msg_handler = {