see RFC 4855:
parameter names are case-insensitive both in media type strings and
in the default mapping to the SDP a=fmtp attribute.

This change is required for H.263+ because some implementations are
known to use even mixed-case. This does not fix ASTERISK~29268 because
H.264 was not fixed. This approach here lowers/uppers both parameter
names and parameter values. H.264 needs a different approach because
one of its parameter values is not case-insensitive:
sprop-parameter-sets is Base64.

Change-Id: Idf2a73457be231647aed3c87b1da197afba86892